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David Key is a transformative coach, Principles Teacher, NLP Trainer and Master Trainer of Hypnosis dedicated to helping people realise their goals both personally and professionally. A more satisfying life. Over the last few years some 55,000 people from over 40 countries have invested in one of David's award-winning, dynamic and innovative online and in-room coaching programs. Now David is teaching a new understanding in psychology - The Three Principles. Through coaches like David Key it has the power to transform the world.
David Key
  • The KEY Questions: Where does the joy go?

    I was in La Conner, just outside Seattle, one of my favourite places in the world, at the end of a weeklong retreat to raise my consciousness level. It had been a wonderful experience and I was positively glowing from...

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  • The KEY Questions: What is ‘transformation’?

    I got an urge to give my first ever mentor Paul a call, just to say hi. Paul was the man who selflessly took me under his wing about ten years ago when I had only just encountered NLP and was eager to learn more. He...

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  • The KEY Questions: What is experience worth?

    There was once a British warship docked at Southampton that was suddenly called into service as a result of some international emergency. The Captain, having assembled his crew and given them their orders, commanded...

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  • Having attended David's course and then had some one to one sessions with him my approach to my life has changed dramatically and improved. David has a very gentle and empathic way about him, yet managed to challenge my habitual way of being and thinking. As a result of our time together I now practice his "way of being" and I truly find that I am getting far better results in all of the relationships that I encounter. My inner chatter is under control, most of the time, and I am learning to pause and push away harmful thinking . It's surprising how habitual thinking can do so much damage and how, once you really focus on what comes into your mind you start to realise that you can be bigger than your random thoughts. So David thank you for putting me on a better pathway. Looking forward to sharing another journey with the Auspicium family!
    Rowena Wild

  • The course I attended with David Key was marvellous, every moment being filled with joy and laughter. David has a unique talent to teach, unlocking the full potential of every person he encounters. His course opened up an infinite number of ways for me to get the life I want, right now, today, and in the future. It made me realise that thought is fluid and that I can mould it the way I want to suit my day. I would highly recommend this course to anyone in search of a new professional career or for those who simply want a happier life. Thank You!
    Lucia Pohrebnyak

  • It took me about 5 years of 'dithering' before committing, and in that time I attended several introductory days from various training providers. David's accessible style and the unforced flow of the day is what persuaded me to choose his company. David provides a training model that helps you become your best self - as a student, as a practitioner, as a person. By 'best', I mean more open, less fearful, more confident, less judgemental - whether you attend the course to make a change personally or professionally, to build on existing success, or with no idea where it might go, simply because you are interested (that was me!) you will be impressed at what you are able to achieve with David's expert guidance showing you how to use your curiosity as a pathway to growth. In the first week following the course, I dealt with several potentially difficult situations both at work and home, coming from a changed perspective - resulting in no conflict, calmer colleagues, less stressed family. And this without actively using any techniques; the biggest change has been inside my own headspace. I can't wait to do the next course. Now that I know, unequivocally, the benefits to be had, I wish I had come down off the fence years ago! Added bonus, a bunch of fabulous new friends. And a final thought about cost; some of you reading this will be struggling to justify spending a chunk of hard earned money "just" for yourself. Well, I will be using these tools every day for the rest of my life - pennies a day investment! I am SO worth it. And so are you!
    Sue Bee

  • I first met David at an evening business club a couple of years ago. During his presentation something “clicked” with me and I felt compelled to further my understanding of NLP. I attended the Auspicium free trial day. My earlier feelings were confirmed. This guy knows what he’s talking about and has a passion for helping people. I duly signed up for the NLP and Hypnotherapy practitioner course. What a week. All in the class left in such high spirits with a very different outlook on life. Following on I have attended the NLP and Hypnotherapy Master Practitioner course. Again excellent. There was something about the Hypnotherapy element of the course that I loved so on to the Hypnotherapy Trainers Training (another absolutely brilliant week). All the courses that I have attended have been very well organised, have a great team of trainers and support volunteers. The documentation is well put together and the exercises are all structured to push yourself to show you have a grasp of the given subject. I now have a fantastic group of new friends who I have a deep link with. We still meet up when we can to catch up on what we are all doing. As of March this year I have been participating in the Auspicium Freedom Project. This is a yearlong “conversation” about the 3 Principles – Mind, Thought and Consciousness. It took me a while to “get” it but now just by “doing nothing” I find myself doing more with better results and no stress. There are no models or techniques to learn. We all have the Principles inside us. We just need to be woken up to how to use them. It’s a great journey that will take the rest of my life. David is a superb trainer and fully deserves all the praise he receives.
    Phillip Warris

  • Before going on David’s Practitioner course, I thought I knew what I wanted, where I was headed and how I was going to get it. All I wanted an additional skill to add to my portfolio. I thought my life was in reasonably good order, nothing that needed fixing. I can sum up my experience of working with David in two words: life-changing. Instead of just learning a new skill, David encouraged us to apply his teaching, our learning, to ourselves. In a very safe environment, I gradually dropped the barriers I had painstakingly built up over a long time. This change happened very quickly and I continued growing as a person, studying 2 more courses with David and joining him on the Freedom project. Why David? He is disarmingly honest, genuine and engaging. He has a very broad knowledge of human behaviour and passes his knowledge on with grace. As a result of working with David, I have changed, and my life has changed. In myself I am very happy and contented person. My marriage is better and stronger. My business plans have taken a different route - one that is exciting and feels very right for me.
    Valerie