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The KEY Questions: Why ‘Joyride’?

16 December 17

joyriding n. informal: the crime of stealing a vehicle and driving very fast.

I think perhaps I should point out that by calling my new book ‘Joyride’ I was not trying to endorse or recommend to readers that criminal activity described by the Oxford English Dictionary. I make no apology for my love of fast cars, and even fast driving (er… within legal limits of course…) but that’s where the comparison ends. The real subject under discussion is found in the book’s sub-heading “One Life, Three Principles, Infinite Potential.”

‘Joyride’ proposes an imaginary road trip down the Florida Keys in a Mustang convertible with me in the driving seat and the reader as passenger. As the trip slowly progresses towards its destination at Key West a conversation unfolds on the mystery of existence, our place in the universe and why we don’t achieve all that we could in life. The journey is a metaphor for the possibility of personal transformation, of leaving behind notions about ourselves that have passed their sell-by date. Readers are encouraged to reach a new understanding that can free them, once and for all, of those nagging doubts and ingrained negative beliefs that have held them back. In fact ‘Freedom’ was my original title, one that certainly fits with the idea of packing light and cruising down through the Keys in a Mustang, but I found I needed something that invoked the idea of movement. ‘Ride’ gave me that. ‘Joy’ is, I hope, self-explanatory.

Why did I need movement? The book took its time to arrive from Mind. I should explain that statement a little. After many years of searching for answers I now know that there is a Universal Spiritual Intelligence (Mind for short) that is working through me. If you’ve been reading my blogs you will already be familiar with the many ways in which this new understanding has impacted on my life, my work, my relationships, everything, and all of it more enriching than I could ever have believed possible.

But it didn’t happen overnight.

Immediately on discovering the Three Principles and the pioneering work of Sydney Banks that brought them to our attention, re-awakening us to an ancient wisdom that is as relevant today as it ever was, I began to have profound insights about life. It was an exciting discovery but the trouble was it didn’t quite fit with the methodology I was teaching. There was a mismatch, not on every front but at its core the approach to change work that I had spent so long studying and passing on to my clients differed significantly from what I now instinctively felt was true.

As I saw it I had two choices: to turn my back completely on everything I had taught, effectively starting my business from scratch, or to gradually transition, evolving in my own way and in my own time and hopefully bringing my clients along with me. (The third possible choice, to continue doing what I was doing, ignoring this great truth I had stumbled on, I dismissed as inauthentic and simply wrong). I chose to transition. There were dates in the diary. Courses had been scheduled, money exchanged. I owed it to my clients to deliver on what I’d promised, and I determined that whatever misgivings I had, I would honour those promises.

There was another reason.

A handful of individuals through time – Syd Banks being one of them – achieve enlightenment instantaneously. In most other cases the truth dawns slowly, by degrees, a slow accumulation of small insights like signposts along the way. I felt intuitively from the start that I had seen one of those signposts – actually a massive one – that I was on the right path at last, but also that I had a long way to go. So when it came to finding a narrative structure for the book, an attempt to bring the formless into form, a journey was the obvious choice. It mirrored my own experience. It felt authentic.

What I’ve come to realise since writing ‘Joyride’ is that the journey never ends. Books are finite. You turn the last page, put the book back on the shelf and get on with your life, taking that small glimpse of wisdom and truth – if there is one – with you. But life is infinite. We are connected, in every atom of our being, to the universe. From the start of my personal journey I believed that there was infinite possibility within every human being, that there was joy to be found in life.

Now I know it!

PS. Here’s that link if you’d like to pre-order Joyride. Publish date is January 9th. Thanks!




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  • Having attended David's course and then had some one to one sessions with him my approach to my life has changed dramatically and improved. David has a very gentle and empathic way about him, yet managed to challenge my habitual way of being and thinking. As a result of our time together I now practice his "way of being" and I truly find that I am getting far better results in all of the relationships that I encounter. My inner chatter is under control, most of the time, and I am learning to pause and push away harmful thinking . It's surprising how habitual thinking can do so much damage and how, once you really focus on what comes into your mind you start to realise that you can be bigger than your random thoughts. So David thank you for putting me on a better pathway. Looking forward to sharing another journey with the Auspicium family!
    Rowena Wild

  • The course I attended with David Key was marvellous, every moment being filled with joy and laughter. David has a unique talent to teach, unlocking the full potential of every person he encounters. His course opened up an infinite number of ways for me to get the life I want, right now, today, and in the future. It made me realise that thought is fluid and that I can mould it the way I want to suit my day. I would highly recommend this course to anyone in search of a new professional career or for those who simply want a happier life. Thank You!
    Lucia Pohrebnyak

  • It took me about 5 years of 'dithering' before committing, and in that time I attended several introductory days from various training providers. David's accessible style and the unforced flow of the day is what persuaded me to choose his company. David provides a training model that helps you become your best self - as a student, as a practitioner, as a person. By 'best', I mean more open, less fearful, more confident, less judgemental - whether you attend the course to make a change personally or professionally, to build on existing success, or with no idea where it might go, simply because you are interested (that was me!) you will be impressed at what you are able to achieve with David's expert guidance showing you how to use your curiosity as a pathway to growth. In the first week following the course, I dealt with several potentially difficult situations both at work and home, coming from a changed perspective - resulting in no conflict, calmer colleagues, less stressed family. And this without actively using any techniques; the biggest change has been inside my own headspace. I can't wait to do the next course. Now that I know, unequivocally, the benefits to be had, I wish I had come down off the fence years ago! Added bonus, a bunch of fabulous new friends. And a final thought about cost; some of you reading this will be struggling to justify spending a chunk of hard earned money "just" for yourself. Well, I will be using these tools every day for the rest of my life - pennies a day investment! I am SO worth it. And so are you!
    Sue Bee

  • I first met David at an evening business club a couple of years ago. During his presentation something “clicked” with me and I felt compelled to further my understanding of NLP. I attended the Auspicium free trial day. My earlier feelings were confirmed. This guy knows what he’s talking about and has a passion for helping people. I duly signed up for the NLP and Hypnotherapy practitioner course. What a week. All in the class left in such high spirits with a very different outlook on life. Following on I have attended the NLP and Hypnotherapy Master Practitioner course. Again excellent. There was something about the Hypnotherapy element of the course that I loved so on to the Hypnotherapy Trainers Training (another absolutely brilliant week). All the courses that I have attended have been very well organised, have a great team of trainers and support volunteers. The documentation is well put together and the exercises are all structured to push yourself to show you have a grasp of the given subject. I now have a fantastic group of new friends who I have a deep link with. We still meet up when we can to catch up on what we are all doing. As of March this year I have been participating in the Auspicium Freedom Project. This is a yearlong “conversation” about the 3 Principles – Mind, Thought and Consciousness. It took me a while to “get” it but now just by “doing nothing” I find myself doing more with better results and no stress. There are no models or techniques to learn. We all have the Principles inside us. We just need to be woken up to how to use them. It’s a great journey that will take the rest of my life. David is a superb trainer and fully deserves all the praise he receives.
    Phillip Warris

  • Before going on David’s Practitioner course, I thought I knew what I wanted, where I was headed and how I was going to get it. All I wanted an additional skill to add to my portfolio. I thought my life was in reasonably good order, nothing that needed fixing. I can sum up my experience of working with David in two words: life-changing. Instead of just learning a new skill, David encouraged us to apply his teaching, our learning, to ourselves. In a very safe environment, I gradually dropped the barriers I had painstakingly built up over a long time. This change happened very quickly and I continued growing as a person, studying 2 more courses with David and joining him on the Freedom project. Why David? He is disarmingly honest, genuine and engaging. He has a very broad knowledge of human behaviour and passes his knowledge on with grace. As a result of working with David, I have changed, and my life has changed. In myself I am very happy and contented person. My marriage is better and stronger. My business plans have taken a different route - one that is exciting and feels very right for me.