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The KEY Questions: How will 2017 be different?

25 December 16

   A couple of months back I had one of ‘those’ weekends. You know, the one that starts with an electricity bill so extraordinarily large that it could only be correct if you’ve been personally lighting and heating a small town. At the same time you’re having some building work done and it’s running way over budget, a business deal that you thought was done and dusted vanishes like smoke, and you suddenly find you have a crack in your molar that’s going to need a crown. … Oh, and the boiler you’ve been meaning to replace for the last five years suddenly springs a leak, bringing half the living room ceiling down.

One of those.

I called an old friend who popped round to help out, and he remarked that I seemed to be taking it all very well. He’d never seen me so calm in a crisis. That was good to know, but at the same time I couldn’t help feeling slightly irritated. The thoughts weren’t exactly screaming at me but they nevertheless made their presence felt: “Why did this have to happen now?” they whispered quietly in my ear, “Why did this have to happen to me?” I decided to smile through the pain. Everything would work out somehow, and there was nothing to be gained from beating myself up, or even giving it another thought. Might as well have a really nice day.

Years ago, when I started out as a salesman in the I.T. industry, I was quite a bit more cynical than I am now. I had learned all the techniques, all the ‘convincer strategies’, all the sales patter, and mastered most of it. Maybe that’s the clue to why I agreed with the statement: ‘there’s no such thing as a free lunch’. I’d unwittingly bought in to the idea that you had to be selling (or ‘closing’ as they say) pretty much 24/7. You were a salesman, so your job was to sell, right? And when you didn’t manage a sale, when the customer walked away, that was an opportunity missed. You’d blown it.

I was wrong. It was a long road to get to where I am now but there were some clear signposts along the way. One of them was from the motivational speaker, now sadly deceased, Zig Ziglar. It went like this:

“People don’t care how much you know until they know how much you care.”

Isn’t that perfect? It has stayed with me since I heard it all those years ago. It resonated precisely because I thought back then that it was all about what I knew. When my first true mentor, Paul Jacobs, offered to train me, teach me everything he knew about NLP, I was flattered but had to decline – there was no way I could afford his services back then. What he said next staggered me. He didn’t want paying. He saw some potential in me and wanted to help me develop it. I had never known such generosity.

Paul taught me more by that simple act of faith than almost anything else I learned as his mentee, and now I try, consciously, to follow his example. As Syd Banks once said: “I love to give things away. It fills me up with joy every single time.”

What does this have to do with my lousy weekend back in October? Well, that same friend, actually an old school friend, who had come over to commiserate, reminded me of another mutual friend we’d been at school with, who happened now to be working as a plumber. Why not call him up? As it happened I’d stayed in touch with this guy over the years so was very happy to call, and the problem was fixed very quickly. All the other problems that cropped up that weekend got resolved just as easily. So here’s my simple message to you, on the eve of another year…


Yes, I know that’s pretty standard advice, but hear me out because I don’t mean it quite like some of those personal development gurus mean it. What I mean is – try to network with no agenda, just because it feels good to do it, and not just in the marketplace but in the world, to people everywhere, not just potential customers. Forget whether you can make a sale from your networking and do it as a matter of course, as a habit, for fun. Because you never know how those random acts of generosity are going to rebound, in a good way, on your business or your life. I promise you they will.

Make 2017 the year you stopped wanting things from others and instead started to ask them:

‘What can I do to help you?



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  • Having attended David's course and then had some one to one sessions with him my approach to my life has changed dramatically and improved. David has a very gentle and empathic way about him, yet managed to challenge my habitual way of being and thinking. As a result of our time together I now practice his "way of being" and I truly find that I am getting far better results in all of the relationships that I encounter. My inner chatter is under control, most of the time, and I am learning to pause and push away harmful thinking . It's surprising how habitual thinking can do so much damage and how, once you really focus on what comes into your mind you start to realise that you can be bigger than your random thoughts. So David thank you for putting me on a better pathway. Looking forward to sharing another journey with the Auspicium family!
    Rowena Wild

  • The course I attended with David Key was marvellous, every moment being filled with joy and laughter. David has a unique talent to teach, unlocking the full potential of every person he encounters. His course opened up an infinite number of ways for me to get the life I want, right now, today, and in the future. It made me realise that thought is fluid and that I can mould it the way I want to suit my day. I would highly recommend this course to anyone in search of a new professional career or for those who simply want a happier life. Thank You!
    Lucia Pohrebnyak

  • It took me about 5 years of 'dithering' before committing, and in that time I attended several introductory days from various training providers. David's accessible style and the unforced flow of the day is what persuaded me to choose his company. David provides a training model that helps you become your best self - as a student, as a practitioner, as a person. By 'best', I mean more open, less fearful, more confident, less judgemental - whether you attend the course to make a change personally or professionally, to build on existing success, or with no idea where it might go, simply because you are interested (that was me!) you will be impressed at what you are able to achieve with David's expert guidance showing you how to use your curiosity as a pathway to growth. In the first week following the course, I dealt with several potentially difficult situations both at work and home, coming from a changed perspective - resulting in no conflict, calmer colleagues, less stressed family. And this without actively using any techniques; the biggest change has been inside my own headspace. I can't wait to do the next course. Now that I know, unequivocally, the benefits to be had, I wish I had come down off the fence years ago! Added bonus, a bunch of fabulous new friends. And a final thought about cost; some of you reading this will be struggling to justify spending a chunk of hard earned money "just" for yourself. Well, I will be using these tools every day for the rest of my life - pennies a day investment! I am SO worth it. And so are you!
    Sue Bee

  • I first met David at an evening business club a couple of years ago. During his presentation something “clicked” with me and I felt compelled to further my understanding of NLP. I attended the Auspicium free trial day. My earlier feelings were confirmed. This guy knows what he’s talking about and has a passion for helping people. I duly signed up for the NLP and Hypnotherapy practitioner course. What a week. All in the class left in such high spirits with a very different outlook on life. Following on I have attended the NLP and Hypnotherapy Master Practitioner course. Again excellent. There was something about the Hypnotherapy element of the course that I loved so on to the Hypnotherapy Trainers Training (another absolutely brilliant week). All the courses that I have attended have been very well organised, have a great team of trainers and support volunteers. The documentation is well put together and the exercises are all structured to push yourself to show you have a grasp of the given subject. I now have a fantastic group of new friends who I have a deep link with. We still meet up when we can to catch up on what we are all doing. As of March this year I have been participating in the Auspicium Freedom Project. This is a yearlong “conversation” about the 3 Principles – Mind, Thought and Consciousness. It took me a while to “get” it but now just by “doing nothing” I find myself doing more with better results and no stress. There are no models or techniques to learn. We all have the Principles inside us. We just need to be woken up to how to use them. It’s a great journey that will take the rest of my life. David is a superb trainer and fully deserves all the praise he receives.
    Phillip Warris

  • Before going on David’s Practitioner course, I thought I knew what I wanted, where I was headed and how I was going to get it. All I wanted an additional skill to add to my portfolio. I thought my life was in reasonably good order, nothing that needed fixing. I can sum up my experience of working with David in two words: life-changing. Instead of just learning a new skill, David encouraged us to apply his teaching, our learning, to ourselves. In a very safe environment, I gradually dropped the barriers I had painstakingly built up over a long time. This change happened very quickly and I continued growing as a person, studying 2 more courses with David and joining him on the Freedom project. Why David? He is disarmingly honest, genuine and engaging. He has a very broad knowledge of human behaviour and passes his knowledge on with grace. As a result of working with David, I have changed, and my life has changed. In myself I am very happy and contented person. My marriage is better and stronger. My business plans have taken a different route - one that is exciting and feels very right for me.