Who’s David Key ?

David is one of the UK’s leading behavioural strategists and has 27 years extensive business experience, delivering training programmes for sales, goal setting, motivation, leadership, management and customer services.

He understands the important link between learning new ways of thinking and how thoughts affect behaviour, which is imperative if you want to achieve significantly improved business results, quickly.

From large corporate clients to award winning Hollywood film producers, David teaches, guides, coaches and installs new behavioural strategies enabling people to get the best from themselves and those around them, effortlessly. David insists that properly trained, coached and motivated employees are the key to business success, period!

David is currently finishing a new book “STOP SELLING NOW Come to Your Senses” and has created a 16 CD and 2 DVD based Business NLP Home Study Program which is recognised internationally, as leading edge.

“I have fully audited the Auspicium Home Study & Online NLP Practitioner certification course  and found the content to be thorough, well-founded and excellently designed to provide a logical learning-journey that will stimulate learners wanting practical skills in NLP. I can recommend this course.”

Dr Angus McLeod, 2012. Author, International Coach & Visiting Professor of Coaching at Birmingham City University. UK

He also created the new goal setting methodology, the NLP PRESENT™ which is featured in his new AUDIO series called Getting On And Living Successfully™.

David was recently accredited by external assessors from Kingston University and is the first person in the world (Oct 2010) to be accredited under the NEW ANLP abridged accreditation process. He is only the 2nd person in the UK in the last 18 years to be personally invited by the President of the ABH Dr Tad James to qualify as an International Accredited Master Trainer of Hypnosis.

Recently, Bev James – MD of The Entrepreneurs Business Academy which is a joint venture with Dragons Den – James Caan and MD of The Coaching Academy which is the largest business coaching school in the world invited David to deliver their Protege Master Class.

Before establishing Auspicium, David took a start up Telecoms Software Consultancy from £0 to £12 Million in 36 months. David also, grew his own software business from 2005-2009 in to a multi million pound venture.

David is married to Anna (but she won’t take his surname yet because she thinks being called “Anna Key” isn’t funny!) and they have two beautiful daughters, Claudia and Sara.

David has extensive experience in a range of Sales Methodologies including:

• The Power to Influence
• RADAR
• SPIN SELLING
• Miller Heiman
• TAS (Target Account Selling)

David is licensed, certified and accredited in the following disciplines:

• ABH Master Trainer of Hypnotherapy
• 1st ANLP Accredited Trainer in the World
• ABNLP Certified Trainer of NLP
• INLPTA Master Practitioner of NLP
• Master Time Line Therapist™
• Certified Master Corporate Coach
• Trained with Frank Farrelly – Author of Provocative Therapy
• Thought Field Therapist™ (Advanced Algorithm Level)

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